Στην αυγή του 21ου αιώνα, τα video clips ήταν σε μια περίοδο ανάπτυξης: Το TRL ήταν στο ζενίθ, τα CDs επίσης, οι προϋπολογισμοί για μουσικά βίντεο ήταν και παραμένουν υψηλά και το MTV ήταν το μέρος όπου έβλεπες τα πιο hot video clip της εποχής.

Σήμερα, εν έτει 2018 κανένα από αυτά δεν ισχύει πια. Οι πωλήσεις άλμπουμ έχουν μειωθεί λόγω των mp3s και των streaming υπηρεσιών ενώ το MTV έχει αντικατασταθεί από το Youtube. Παρά τις αλλαγές, τα video clip εξακολουθούν να βασιλεύουν στην ποπ σκηνή ως συνεχιστής μιας κληρονομιάς των προηγούμενων δεκαετιών.

Το μουσικό περιοδικό Billoboard, πριν από μερικές μέρες ξεκίνησε ένα αφιέρωμα στην εξέλιξη των video clips με μια λίστα των 100 καλύτερων του 21ου αιώνα. Ας δούμε αναλυτικά τη λίστα

Κάνουμε το countdown της πρώτης δεκάδας

10. Childish Gambino, “This Is America” (Σκην. Hiro Murai, 2018)

9. Fatboy Slim, “Weapon of Choice” (dir. Spike Jonze, 2000)

8. Beyoncé, “Single Ladies (Put a Ring on It)” (dir. Jake Nava, 2008)

7. Britney Spears, “Toxic” (dir. Joseph Kahn, 2004)

6. Rihanna & Calvin Harris, “We Found Love” (dir. Melina Matsoukas, 2011)

5. OutKast, “Hey Ya!” (dir. Bryan Barber, 2003)

4. Beyoncé, “Formation” (dir. Melina Matsoukas, 2016)

3. D’Angelo, “Untitled (How Does It Feel?)” (dir. Paul Hunter, 2000)

2. Missy Elliott, “Work It” (dir. Dave Meyers, 2002)

1. Lady Gaga, “Bad Romance” (dir. Francis Lawrence, 2009)

Οι υπόλοιπες θέσεις διαμορφώνονται ως εξής:

11. JAY-Z & Kanye West, “Otis” (dir. Spike Jonze, 2011)
12. PSY, “Gangnam Style” (dir. Cho Soo-Hyun, 2012)
13. Taylor Swift, “Blank Space” (dir. Joseph Kahn, 2015)
14. Lady Gaga feat. Beyoncé, “Telephone” (dir. Jonas Åkerlund, 2010)
15. Kendrick Lamar, “HUMBLE.” (dir. Dave Meyers & The Little Homies, 2017)
16. Drake, “Hotline Bling” (dir. Director X, 2014)
17. My Chemical Romance, “Helena” (dir. Marc Webb, 2005)
18. Sia, “Chandelier” (dir. Sia & Daniel Askill)
19. Miley Cyrus, “Wrecking Ball” (dir. Terry Richardson, 2013)
20. OK Go, “Here It Goes Again” (dir. Trish Sie, 2006)

21. *NSYNC, “Bye Bye Bye” (dir. Wayne Isham, 2000)
22. M.I.A., “Bad Girls” (dir. Romain Gavras, 2012)
23. Katy Perry feat. Snoop Dogg, “California Gurls” (dir. Matthew Cullen, 2010)
24. Justin Timberlake, “Cry Me a River” (dir. Francis Lawrence, 2003)
25. The White Stripes, “Fell in Love With a Girl” (dir. Michel Gondry, 2002)
26. Christina Aguilera feat. Redman, “Dirrty” (dir. David LaChapelle, 2002)
27. Charli XCX, “Boys” (dir. Charli XCX & Sarah McColgan, 2017)
28. Missy Elliott, “Get Ur Freak On” (dir. Dave Meyers, 2001)
29. Luis Fonsi & Daddy Yankee, “Despacito” (dir. Carlos Peréz, 2017)
30. Fountains of Wayne, “Stacy’s Mom” (dir. Chris Applebaum, 2003)

31. Carly Rae Jepsen, “Call Me Maybe” (dir. Ben Knechtel, 2012)
32. Tyler, the Creator, “Yonkers” (dir. Wolf Haley, 2011)
33. Britney Spears, “Oops!… I Did It Again” (dir. Nigel Dick, 2000)
34. Eminem, “Without Me” (dir. Joseph Kahn, 2002)
35. Dixie Chicks, “Goodbye Earl” (dir. Evan Bernard, 2000)
36. Rihanna feat. JAY-Z, “Umbrella” (dir. Chris Applebaum, 2007)
37. Nicki Minaj, “Anaconda” (dir. Colin Tilley, 2014)
38. Gwen Stefani, “Hollaback Girl” (dir. Paul Hunter, 2005)
39. Kanye West feat. Pusha T, “Runaway” (dir. Kanye West, 2010)
40. Lady Gaga, “Paparazzi” (dir. Jonas Àkerlund, 2009)

41. Avril Lavigne, “Complicated” (dir. The Malloys, 2002)
42. JAY-Z, “99 Problems” (dir. Mark Romanek, 2004)
43. Johnny Cash, “Hurt” (dir. Mark Romanek, 2003)
44. Carlos Vives, “La Tierra del Olvido” (dir. Carlos Vives, 2015)
45. Tierra Whack, “Whack World” (dir. Thibaut Duverneix and Mathieu Leger, 2018)
46. Christina Aguilera, Lil’ Kim, Mya & Pink, “Lady Marmalade” (dir. Paul Hunter, 2001)
47. Drake feat. Lil Wayne, “HYFR (Hell Ya Fucking Right)” (dir. Director X, 2012)
48. Orange Caramel, “My Copycat” (dir. Digipedi, 2014)
49. Snoop Dogg feat. Pharrell, “Drop It Like It’s Hot” (dir. Paul Hunter, 2004)
50. The Diplomats, “Dipset Anthem” (dir. N/A, 2003)

51. Lana Del Rey, “National Anthem” (dir. Anthony Mandler, 2012)
52. Taylor Swift, “You Belong With Me” (dir. Roman White, 2009)
53. Bruno Mars & Cardi B, “Finesse” (Remix) (dir. Bruno Mars & Florent Dechard, 2018)
54. Iggy Azalea feat. Charli XCX, “Fancy” (dir. Director X, 2014)
55. Justin Bieber, “Sorry” (dir. Parris Goebel, 2015)
56. Beyoncé, “7/11” (dir. Beyoncé, 2014)
57. UGK feat. OutKast, “International Players Anthem (I Choose You)” (dir. Bryan Barber, 2007)
58. Christina Aguilera, “Beautiful” (dir. Jonas Åkerlund, 2002)
59. Robyn, “Call Your Girlfriend” (dir. Max Vitali, 2011)
60. Justice, “D.A.N.C.E.” (dir. Jonas & Francois, 2007)

61. Rihanna, “Bitch Better Have My Money” (dir. Rihanna & Megaforce, 2015)
62. Bat for Lashes, “What’s a Girl to Do” (dir. Dougal Wilson, 2006)
63. Ciara, “Promise” (dir. Diane Martel, 2006)
64. Missy Elliott, “Gossip Folks” (dir. Dave Meyers, 2002)
65. Red Hot Chili Peppers, “Californication” (dir. Jonathan Dayton & Valerie Faris, 2000)
66. Ludacris feat. Shawnna, “Stand Up” (dir. Dave Meyers, 2003)
67. BTS, “Blood, Sweat & Tears” (dir. Choi Yongseok & Ko Yoojeong, 2016)
68. Kesha, “Blow” (dir. Chris Marrs Piliero, 2010)
69. JAY-Z, “The Story of O.J.” (dir. JAY-Z & Mark Romanek, 2017)
70. Ozuna, “Se Preparo” (dir. Nuno Gomes, 2017)

71. Kylie Minogue, “Come Into My World” (dir. Michel Gondry, 2002)
72. Sum 41, “Fat Lip” (dir. Marc Klasfeld, 2001)
73. Janelle Monáe feat. Big Boi, “Tightrope” (dir. Wendy Morgan, 2010)
74. Dua Lipa, “New Rules” (dir. Henry Scholfield, 2017)
75. Kendrick Lamar, “i” (dir. Alexandre Moors, 2014)
76. ANOHNI, “Drone Bomb Me” (dir. Nabil Elderkin, 2016)
77. Gotye feat. Kimbra, “Somebody That I Used to Know” (dir. Natasha Pincus, 2011)
78. Toby Keith, “Red Solo Cup” (dir. Michael Salomon, 2011)
79. Madonna, “Hung Up” (dir. Johan Renck, 2006)
80. Miley Cyrus, “We Can’t Stop” (dir. Diane Martel, 2013)

81. A$AP Rocky, “Peso” (dir. Abteen Bagheri, 2010)
82. FKA twigs, “Papi Pacify” (dir. Tom Beard & FKA twigs, 2013)
83. Residente, “Descencuentro” (dir. Residente, 2017)
84. Alicia Keys, “You Don’t Know My Name” (dir. Chris Robinson, 2003)
85. Grimes, “Kill v. Maim” (dir. Claire Boucher & Mac Boucher, 2016)
86. The Lonely Island, “Lazy Sunday” (dir. Akiva Schaffer, 2005)
87. David Bowie, “Lazarus” (dir. Johan Renck, 2016)
88. Kanye West feat. Dwele, “Flashing Lights” (dir. Spike Jonze, 2007)
89. Mitski, “Your Best American Girl” (dir. Zia Anger, 2016)
90. Marina & The Diamonds, “How to Be a Heartbreaker” (dir. Marc & Ish, 2012)

91. Tim McGraw, “Humble and Kind” (dir. Wes Edwards, 2016)
92. Girls’ Generation, “Gee” (dir. Cho Soo-hyun, 2009)
93. Aaliyah, “Rock the Boat” (dir. Hype Williams, 2001)
94. Ariana Grande feat. Zedd, “Break Free” (dir. Chris Marrs Piliero, 2014)
95. The Avalanches, “Frontier Psychiatrist” (dir. Tom Kuntz & Mike Maguire, 2000)
96. Frank Ocean, “Pyramids” (dir. Nabil Elderkin, 2012)
97. Adele, “Rolling in the Deep” (dir. Sam Brown, 2010)
98. Scissor Sisters, “Let’s Have a Kiki” (dir. Vern Moen, 2012)
99. Shakira, “Whenever, Wherever” (dir. Francis Lawrence, 2001)
100. Fall Out Boy, “Sugar We’re Goin Down” (dir. Matt Lenski, 2005)

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